Branding [Book] : a practical guide to planning your strategy / Geoffrey Randall.

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TextSeries: Publication details: London : Kogan Page, 2000.Edition: 2nd edDescription: vii, 184 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 RAN-B (Browse shelf(Opens below))	Available		9408
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 RAN-B (Browse shelf(Opens below))	Available		17002

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Previous	658.827 NAD-L Living brands collaboration + innovation = customer fascination /	658.827 NEA-V Value creation the power of brand equity /	658.827 PRI-B Brand manners how to create the self-confident organisation to live the brand /	658.827 RAN-B Branding a practical guide to planning your strategy /	658.827 RAN-B Branding a practical guide to planning your strategy /	658.827 TAY-B The brand gym a practical workout for boosting brand and business /	658.827 VAN-G Global brand strategy unlocking brand potential across countries, cultures and markets /	Next

Indian reprint original ISBN 0749432810

Published in association with Marketing magazine.

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