Branding (Record no. 182676)

MARC details
000 -LEADER
fixed length control field 02128pam a2200313 a 4500
001 - CONTROL NUMBER
control field 0000037592
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010226s2000 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542004
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency KSU
-- WaOLN
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
Item number RAN-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Randall, Geoffrey,
Dates associated with a name 1938-
245 10 - TITLE STATEMENT
Title Branding
Medium [Book] :
Remainder of title a practical guide to planning your strategy /
Statement of responsibility, etc. Geoffrey Randall.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 184 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Marketing in action series.
500 ## - GENERAL NOTE
General note Indian reprint original ISBN 0749432810
General note Published in association with Marketing magazine.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Wireless sensor networks
General subdivision Security measures.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Szygenda, Stephen A.
852 ## - LOCATION
Piece designation 9408
-- 0.00
Classification part 658.827 RAN-B
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 1-New
Location JZL-CUI
Piece designation 17002
-- 294.80
Classification part 658.827 RAN-B
-- Saeed Book Bank
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
852 ## - LOCATION
Piece designation 43757
-- 11386.00
Classification part 681.25 PAT-S
Sublocation or collection Ground Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.827 RAN-B 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 9408 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   658.827 RAN-B 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 17002 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023