Marketing management : [Book] knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2004.Edition: 7th ed., International editionDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:

0072552174 (alk. paper)
0071215050 (paperback)
9780071215053 (paperback)

Subject(s):

DDC classification:

658.8 21

Other classification:

658.8

Summary: "Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 PET-M (Browse shelf(Opens below))	Available		9435

Total holds: 0

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"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

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