MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01749cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000071285 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170201s2004 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072552174 (alk. paper) |
|
|---|
| Canceled/invalid ISBN |
0071215850 (international : alk. paper) |
|
|---|
| International Standard Book Number |
0071215050 (paperback) |
|
|---|
| International Standard Book Number |
9780071215053 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
PET-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peter, J. Paul. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Medium |
[Book] |
| Remainder of title |
knowledge and skills / |
| Statement of responsibility, etc. |
J. Paul Peter, James H. Donnelly, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed., International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 876 p. : |
| Other physical details |
ill. (some col.), maps ; |
| Dimensions |
26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Donnelly, James H. |
| 852 ## - LOCATION |
|---|
| Piece designation |
9435 |
| -- |
0.00 |
| Classification part |
658.8 PET-M |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
64-Fair |
| Location |
JZL-CUI |
