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The economics of strategy [Book] / David Besanko et.al..

By: Contributor(s): Material type: TextTextPublication details: India : John Wiley India, 2013.Edition: 6th edDescription: xx, 534 p : ill. (some col.) ; 25 cmISBN:
  • 9788126540716
Subject(s): DDC classification:
  • 658.4012 20
Other classification:
  • 658.4012
Summary: A key goal of the 6th edition is to reaffirm the premise that economic principles endure by using the same economic principles to understand the success of businesses in the new economy. The book uses these principles to highlight, through example boxes, the successes and failures of Facebook and MySpace, Google and Yahoo, Groupon, Kick starter and many other "new" businesses. The sixth edition reverts to the structure of editions 1-4. There is an economics primer plus four parts covering the Boundaries of the Firm, Markets, Positioning and Internal Organization.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad Ground Floor 621.392 BHA-V (Browse shelf(Opens below)) Available 8611
Total holds: 0

A key goal of the 6th edition is to reaffirm the premise that economic principles endure by using the same economic principles to understand the success of businesses in the new economy. The book uses these principles to highlight, through example boxes, the successes and failures of Facebook and MySpace, Google and Yahoo, Groupon, Kick starter and many other "new" businesses. The sixth edition reverts to the structure of editions 1-4. There is an economics primer plus four parts covering the Boundaries of the Firm, Markets, Positioning and Internal Organization.

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