The economics of strategy (Record no. 180372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01552cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000063636 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140402s2013 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126540716 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Edition number | 20 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | ECO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Dates associated with a name | 1955- |
| 245 04 - TITLE STATEMENT | |
| Title | The economics of strategy |
| Medium | [Book] / |
| Statement of responsibility, etc. | David Besanko et.al.. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | John Wiley India, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 534 p : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A key goal of the 6th edition is to reaffirm the premise that economic principles endure by using the same economic principles to understand the success of businesses in the new economy. The book uses these principles to highlight, through example boxes, the successes and failures of Facebook and MySpace, Google and Yahoo, Groupon, Kick starter and many other "new" businesses. The sixth edition reverts to the structure of editions 1-4. There is an economics primer plus four parts covering the Boundaries of the Firm, Markets, Positioning and Internal Organization. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| General subdivision | Economic aspects. |
| Topical term or geographic name entry element | Managerial economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | VHDL (Computer hardware description language) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dranove, David. |
| Personal name | Shanley, Mark |
| Personal name | Schaefer, Scott. |
| 852 ## - LOCATION | |
| Piece designation | 47135 |
| -- | 981.98 |
| Classification part | 658.4012 ECO |
| Sublocation or collection | 2nd Floor |
| Former shelving location | Books |
| Copy number | 1 |
| Piece physical condition | 2-Good |
| Location | JZL-CUI |
| 852 ## - LOCATION | |
| Piece designation | 8611 |
| -- | 0.00 |
| Classification part | 621.392 BHA-V |
| Sublocation or collection | Ground Floor |
| Former shelving location | Books |
| Copy number | 1 |
| Piece physical condition | 2-Good |
| Location | JZL-CUI |
| Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/18/2023 | 621.392 BHA-V | Ground Floor | 09/18/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 8611 | Junaid Zaidi Library, COMSATS University Islamabad | 09/18/2023 |