Managing product management [Book] : empowering your organization to produce competitive products and brands / Steven Haines.

By:

Haines, Steven

Material type: Text

TextPublication details: New York : McGraw-Hill, c2012.Description: xiii, 271 p. : ill. ; 24 cmISBN:

9780071769976 (alk. paper)
0071769978 (alk. paper)

Subject(s):

DDC classification:

658.5 23

Other classification:

658.5

Summary: In Managing Product Management, Steven Haines, one of the worlds top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	658.5 HAI-M (Browse shelf(Opens below))	Available		47916

Total holds: 0

Includes bibliographical references and index.

In Managing Product Management, Steven Haines, one of the worlds top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.

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