Managing product management empowering your organization to produce competitive products and brands /
Haines, Steven.
Managing product management empowering your organization to produce competitive products and brands / [Book] : Steven Haines. - New York : McGraw-Hill, c2012. - xiii, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index.
In Managing Product Management, Steven Haines, one of the worlds top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.
9780071769976 (alk. paper) 0071769978 (alk. paper)
Product management.
New products.
658.5
Managing product management empowering your organization to produce competitive products and brands / [Book] : Steven Haines. - New York : McGraw-Hill, c2012. - xiii, 271 p. : ill. ; 24 cm.
Includes bibliographical references and index.
In Managing Product Management, Steven Haines, one of the worlds top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.
9780071769976 (alk. paper) 0071769978 (alk. paper)
Product management.
New products.
658.5