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Basic marketing [Book] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : Tata McGraw-Hill Publishing Company Ltd., c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm.+ 1 computer laser optical disk (4 3/4 in.)ISBN: - 0070486972
- 658.8 21
- 658.8
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 PER-B (Browse shelf(Opens below)) | Available | 8777 | ||||
Visual Materials/CDs/DVDs
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Junaid Zaidi Library, COMSATS University Islamabad Ground Floor | Electronic & Digital Collection | 658.8 PER-B BK8777 (Browse shelf(Opens below)) | Not for loan | An accompanying material with the book having Accession Number 8777. | BK0008777 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Ground Floor, Collection: Electronic & Digital Collection Close shelf browser (Hides shelf browser)
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| 658.8 ARM-M BK10042 Marketing an introduction / | 658.8 ESS BK45958 Essentials of marketing | 658.8 ETZ-M BK9436 Marketing | 658.8 PER-B BK8777 Basic marketing a global-managerial approach / | 658.804 BLO-B BK45439 Business-to-business market research | 659.1 ARE-C BK9415 Contemporary advertising | 660.281 COK-M BK45977 Modeling of chemical kinetics and reactor design |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
All.
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