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Basic marketing [Book] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : Tata McGraw-Hill Publishing Company Ltd., c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm.+ 1 computer laser optical disk (4 3/4 in.)ISBN:
  • 0070486972
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 PER-B (Browse shelf(Opens below)) Available 8777
Total holds: 0

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

All.

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