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Sports publicity [Book] : a practical approach / Joe Favorito.

By: Material type: TextTextPublication details: London ; New York : Routledge, 2013.Edition: 2nd edDescription: viii, 376 p. : ill. ; 25 cmISBN:
  • 9780415635004 (hbk)
  • 9780415635011 (pbk)
  • 9780203084724 (ebk)
Subject(s): DDC classification:
  • 659.2 9796 23
Other classification:
  • 659.29796
Summary: The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 659.29796 FAV-S (Browse shelf(Opens below)) Available 47330
Total holds: 0

Includes bibliographical references.

The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.

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