Sports publicity a practical approach /
Favorito, Joseph.
Sports publicity a practical approach / [Book] : Joe Favorito. - 2nd ed. - London ; New York : Routledge, 2013. - viii, 376 p. : ill. ; 25 cm.
Includes bibliographical references.
The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.
9780415635004 (hbk) 9780415635011 (pbk) 9780203084724 (ebk)
Sports--Public relations.
659.2 9796
Sports publicity a practical approach / [Book] : Joe Favorito. - 2nd ed. - London ; New York : Routledge, 2013. - viii, 376 p. : ill. ; 25 cm.
Includes bibliographical references.
The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals.
9780415635004 (hbk) 9780415635011 (pbk) 9780203084724 (ebk)
Sports--Public relations.
659.2 9796