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Consumer behavior [Book] : strategy and analysis / Sak Onkvisit, John J. Shaw.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan College Pub. Co. ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1994.Description: xviii, 637 p., [8] p. of plates : ill. (some col.) ; 27 cmISBN:
  • 0023893532
Subject(s): DDC classification:
  • 658.8 342 20
Other classification:
  • 658.8 342
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