Principles and practice of marketing / [Book] / David Jobber.

By:

Jobber, David

Material type: Text

TextPublication details: London : The McGraw Hill Companies, ?2004.Edition: Fourth editionDescription: xxxiv, 942 pages : 26 cmISBN:

007710708x (paperback)
007710708 (paperback)
9780077107086 (paperback)

Subject(s):

DDC classification:

658.8

Other classification:

658.8

Summary: Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 JOB-P (Browse shelf(Opens below))	Available	26540
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 JOB-P (Browse shelf(Opens below))	Available	26541
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 JOB-P (Browse shelf(Opens below))	Available	26628

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Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.

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