Principles and practice of marketing / (Record no. 174519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01816nam#a2200301#a#4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000048301 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120131s2004 ##############000#0#eng#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007710708x (paperback) |
| International Standard Book Number | 007710708 (paperback) |
| International Standard Book Number | 9780077107086 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | JOB-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Medium | [Book] / |
| Statement of responsibility, etc. | David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | The McGraw Hill Companies, |
| Date of publication, distribution, etc. | ?2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiv, 942 pages : |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 0.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | Marketing management. |
| 852 ## - LOCATION | |
| Accession No. | 26540 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 26541 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 26628 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10001000026629 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 JOB-P | 26540 | 09/18/2023 | 09/18/2023 | Books | |||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 JOB-P | 26541 | 09/18/2023 | 09/18/2023 | Books | |||||
| Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 JOB-P | 26628 | 09/18/2023 | 09/18/2023 | Books |