Services marketing [Book] : concepts, strategies, & cases / K. Douglas Hoffman... [et al.].
Material type: TextPublication details: South Melbourne : Cengage Learning Australia Pty Limited., 2010.Edition: Asia Pacific editionDescription: xx, 470 p. : ill. ; 27 cmISBN:- 9780170135207
- 658.8
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 SER (Browse shelf(Opens below)) | Available | 39747 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
658.8 SCH-M Managing imitation strategies how later entrants seize markets from pioneers / | 658.8 SEN-G Global marketing | 658.8 SER Services marketing concepts, strategies, & cases / | 658.8 SER Services marketing concepts, strategies, & cases / | 658.8 SHA-S Service Marketing | 658.8 SMY-M Market management and project business development / | 658.8 SOL-M Marketing : real people real choices / |
Instant access includes, Search me! marketing and Student companion website at www.cengage.com/sso.
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