Services marketing (Record no. 173242)

MARC details
000 -LEADER
fixed length control field 01046cam a2200289 a 4500
001 - CONTROL NUMBER
control field 0000047655
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100601s2010 at#a 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780170135207
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number SER
245 00 - TITLE STATEMENT
Title Services marketing
Medium [Book] :
Remainder of title concepts, strategies, & cases /
Statement of responsibility, etc. K. Douglas Hoffman... [et al.].
250 ## - EDITION STATEMENT
Edition statement Asia Pacific edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Melbourne :
Name of publisher, distributor, etc. Cengage Learning Australia Pty Limited.,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 470 p. :
Other physical details ill. ;
Dimensions 27 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 900.00
500 ## - GENERAL NOTE
General note Instant access includes, Search me! marketing and Student companion website at www.cengage.com/sso.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hoffman, K. Douglas.
Personal name Bateson, John E. G.
Personal name Elliot, Greg.
Personal name Birch, Dawn.
852 ## - LOCATION
Accession No. 39747
-- 900.00
-- T.J. Books, Books & Magazines Supplier.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 SER 39747 09/18/2023 09/18/2023 Books