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Defining markets, defining moments [Book] : America's 7 generational cohorts, their shared experiences, and why businesses should care / by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.

By: Contributor(s): Material type: TextTextPublication details: New York : Hungry Minds, c2002.Description: xx, 363 p. : ill. ; 25 cmISBN:
  • 9780764553943
  • 0764553941 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 380.1
Other classification:
  • 380.1
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