Defining markets, defining moments America's 7 generational cohorts, their shared experiences, and why businesses should care /

Meredith, Geoffrey E.

Defining markets, defining moments America's 7 generational cohorts, their shared experiences, and why businesses should care / [Book] : by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich. - New York : Hungry Minds, c2002. - xx, 363 p. : ill. ; 25 cm.

Index includes.

All.

9780764553943 0764553941 (pbk. : alk. paper)


Marketing--United States.
Cohort analysis.

380.1