The new strategic brand management [Book] : creating and sustaining brand equity long term / Jean Nol︠ Kapferer.

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TextPublication details: London ; Sterling, VA : Kogan Page, c2004.Edition: 3rd edDescription: xiv, 497 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 343 KAP-N (Browse shelf(Opens below))	Available		12734
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 343 KAP-N (Browse shelf(Opens below))	Available		14861

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