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The new strategic brand management creating and sustaining brand equity long term /

Kapferer, Jean-Nol︠.

The new strategic brand management creating and sustaining brand equity long term / [Book] : Jean Nol︠ Kapferer. - 3rd ed. - London ; Sterling, VA : Kogan Page, c2004. - xiv, 497 p. : ill. ; 25 cm.

All.

ISBN: 0749442832

Nat. Bib. No.: GBA4-X0825

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.8 343

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