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Contemporary advertising [Book] / William F. Arens.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 9th edDescription: xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072537728 (alk. paper)
  • 0071214259 (international : alk. paper)
Subject(s): DDC classification:
  • 659.1 22
Other classification:
  • 659.1
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 ARE-C (Browse shelf(Opens below)) Available 12683
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659.1 ARE-C Contemporary advertising / 659.1 ARE-C Contemporary advertising 659.1 ARE-C Contemporary advertising 659.1 ARE-C Contemporary advertising 659.1 ARE-C Contemporary advertising 659.1 ARE-C Contemporary advertising 659.1 ARE-C Contemporary advertising

Includes index.

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