Contemporary advertising
Arens, William F.
Contemporary advertising [Book] / William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .
Includes index.
All.
0072537728 (alk. paper) 0071214259 (international : alk. paper)
Advertising.
659.1
Contemporary advertising [Book] / William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .
Includes index.
All.
0072537728 (alk. paper) 0071214259 (international : alk. paper)
Advertising.
659.1