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Strategic marketing management [Book] : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c2000.Description: xxiv, 474, 12 p. : col. ill. ; 26 cmISBN:
  • 039587050X
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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