Strategic marketing management meeting the global marketing challenge /
Anderson, Carol H.
Strategic marketing management meeting the global marketing challenge / [Book] : Carol H. Anderson, Julian Vincze. - Boston : Houghton Mifflin, c2000. - xxiv, 474, 12 p. : col. ill. ; 26 cm.
All.
039587050X
Marketing--Management.
Strategic planning.
658.8
Strategic marketing management meeting the global marketing challenge / [Book] : Carol H. Anderson, Julian Vincze. - Boston : Houghton Mifflin, c2000. - xxiv, 474, 12 p. : col. ill. ; 26 cm.
All.
039587050X
Marketing--Management.
Strategic planning.
658.8