Introduction to marketing communication : [Book] : an integrated approach / John Burnett, Sandra Moriarty.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 BUR-I (Browse shelf(Opens below))	Available		26667

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Previous	658.8 BRA-E Essentials of marketing	658.8 BRA-P Principles of marketing	658.8 BRA-P Principles of marketing	658.8 BUR-I Introduction to marketing communication : an integrated approach /	658.8 BUS-E Entrepreneurial marketing real stories and survival strategies /	658.8 CAN-B Basic marketing principles and practice /	658.8 CAS Cases in marketing management	Next

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