Introduction to marketing communication : (Record no. 163013)

MARC details
000 -LEADER
fixed length control field 00852pam a2200241 a 4500
001 - CONTROL NUMBER
control field 0000070371
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161117s1998 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132690853
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 97038237
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number BUR-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burnett, John,
Dates associated with a name 1944-
245 10 - TITLE STATEMENT
Title Introduction to marketing communication :
Medium [Book] :
Remainder of title an integrated approach /
Statement of responsibility, etc. John Burnett, Sandra Moriarty.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Topical term or geographic name entry element Advertising campaigns.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
852 ## - LOCATION
Accession No. 26667
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 BUR-I 26667 09/18/2023 09/18/2023 Books