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Strategic brand management [Book] : building, measuring, and manging brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2008.Edition: 3rd edDescription: 714 p. ; 26 cmISBN:
  • 9788131719770
Subject(s): DDC classification:
  • 658.827
Other classification:
  • 658.827
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.827 KEL-S (Browse shelf(Opens below)) Available 45288
Total holds: 0

Includes index

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