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Strategic brand management building, measuring, and manging brand equity /

Keller, Kevin Lane

Strategic brand management building, measuring, and manging brand equity / [Book] : Kevin Lane Keller. - 3rd ed. - New Delhi : Dorling Kindersley (India) Pvt. Ltd., 2008. - 714 p. ; 26 cm.

Includes index

All.

ISBN: 9788131719770

Subjects--Topical Terms:
Brand name products--Management.
Producer brands--sales promotion.

Dewey Class. No.: 658.827

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