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The four pillars of profit-driven marketing [Book] : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Material type:
TextPublication details: New York : McGraw-Hill, c2009.Description: vii, 232 p. : ill. ; 24 cmISBN: - 0071615059 (alk. paper)
- 9780071615051 (alk. paper)
- 658.8 22
- 658.8
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 MOE-F (Browse shelf(Opens below)) | Available | 39613 |
Total holds: 0
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| 658.8 MEE-M Marketing management | 658.8 MIL-F Fundamentals of marketing | 658.8 MKT MKTG 1100 marketing management & implememtation / | 658.8 MOE-F The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI / | 658.8 MOU-C Cases in marketing management | 658.8 MOU-C Cases in marketing management instructor's guide to accompany / | 658.8 MUD-M Marketing an analytical perspective / |
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