The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI /

Moeller, Leslie H., 1961-

The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI / [Book] : Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York : McGraw-Hill, c2009. - vii, 232 p. : ill. ; 24 cm.

All.

0071615059 (alk. paper) 9780071615051 (alk. paper)


Marketing--Management.
Communication in marketing.
Rate of return.
Profit.

658.8