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Mastering data mining [Book] : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
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TextPublication details: New York : Wiley Computer Pub., c2000.Description: xviii, 494 p. : ill. ; 24 cmISBN: - 9971513692
- 658.8 02 21
- 658.8 02
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 02 BER-M (Browse shelf(Opens below)) | Available | 17767 |
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| 658.8 00285 467 HAG-N Net gain expanding markets through virtual communities / | 658.8 00285 KAL-E Electronic commerce a manager's guide / | 658.8 02 BER-D Data mining techniques for marketing, sales, and customer relationship management / | 658.8 02 BER-M Mastering data mining the art and science of customer relationship management / | 658.8 02 CRA-S Strategic marketing management cases | 658.8 02 FAL_J Juicing the orange how to turn creativity into a powerful business advantage / | 658.8 02 HOO-C Competitive positioning the key to market success / |
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. ISBN 0471331236 (alk. paper)
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