Mastering data mining the art and science of customer relationship management /
Berry, Michael J. A.
Mastering data mining the art and science of customer relationship management / [Book] : Michael J. A. Berry, Gordon Linoff. - New York : Wiley Computer Pub., c2000. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. ISBN 0471331236 (alk. paper)
All.
9971513692
GBA0-12098
Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.
658.8 02
Mastering data mining the art and science of customer relationship management / [Book] : Michael J. A. Berry, Gordon Linoff. - New York : Wiley Computer Pub., c2000. - xviii, 494 p. : ill. ; 24 cm.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997. ISBN 0471331236 (alk. paper)
All.
9971513692
GBA0-12098
Marketing--Data processing.
Data mining.
Business enterprises--Computer networks--Management.
658.8 02