A Designer's research manual [Book] : succeed in design by knowing your clients and what they really need / Jenn + Ken Visocky O'Grady.

By:

Visocky O'Grady, Jennifer

Contributor(s):

Visocky O'Grady, Kenneth

Material type: Text

TextSeries: Design field guides | Design field guidesPublication details: Beverly, MA : Rockport Pub, 2009, c2006.Edition: [1st paperback ed.]Description: 192 p. : ill. (chiefly col.) ; 26 cmISBN:

9781592532575
1592532578
1592535577 (pbk.)
9781592535576 (pbk.)

Subject(s):

DDC classification:

741.6068 8

Other classification:

741.60688

Summary: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	741.60688 VIS-D (Browse shelf(Opens below))	Available		47726

Total holds: 0

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Previous	741.605 ZEC-I International yearbook communication design 2015/2016 /	741.605 ZEC-I International yearbook communication design 2015/2016 /	741.6068 STO-M Managing the design process--concept development an essential manual for the working designer /	741.60688 VIS-D A Designer's research manual succeed in design by knowing your clients and what they really need /	741.6072 NOB-V Visual research an introduction to research methodologies in graphic design /	741.60904 ZAP-E Editorial print & electronic design /	741.6092 CHE-G Graphic masterpieces of Yakov Georgievich Chernikhov the collection of Dmitry Yakovlevich Chernikhov = Graficheskie shedevry ÃÂ«IÃÂ¬Akova Georgievicha Chernikhova : kollekÃÂ«tÃÂ¬siÃÂ«iÃÂ¬a DmitriÃÂ«iÃÂ¬a ÃÂ«IÃÂ¬Akovlevicha Chernikhova = Jakow Georgijewitsch Tschernichow grafische Meisterwerke : die Sammlung von Dmitri Jakowlewitsch Tschernichow /	Next

Includes bibliographical references (p. 191) and index.

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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