When marketing becomes a minefield [Book]

Material type: Text

TextSeries: Management dilemmasPublication details: Boston : Harvard Business School Press, c2004.Description: 187 p. ; 21 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 WHE (Browse shelf(Opens below))	Available		17124

Total holds: 0

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Previous	658.8 UND Understanding services management integrating marketing, organisational behaviour, operations, and human resource management /	658.8 UPP-G Global changes : excellence mapping for rural consumers /	658.8 VIN-C Cases in strategic marketing management	658.8 WHE When marketing becomes a minefield	658.8 WIR-S Services marketing people, technology, strategy /	658.8 WRI-M Marketing origins, concepts, environment /	658.8 ZEI-S Services marketing integrating customer focus across the firm /	Next