When marketing becomes a minefield (Record no. 154031)

MARC details
000 -LEADER
fixed length control field 00800cam a22002414a 4500
001 - CONTROL NUMBER
control field 0000055570
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040109s2004 mau 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591395054
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number WHE
245 00 - TITLE STATEMENT
Title When marketing becomes a minefield
Medium [Book]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent 187 p. ;
Dimensions 21 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Management dilemmas
500 ## - GENERAL NOTE
General note "What will you do?"--Cover.
General note "Case studies from the pages of Harvard business review"--Cover.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Problems, exercises, etc.
852 ## - LOCATION
Accession No. 17124
-- 395.00
-- Alvi Book Bank
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 WHE 17124 09/18/2023 09/18/2023 Books