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Marketing research essentials [Book] / Carl McDaniel Jr., Roger Gates.
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TextPublication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0471448451
- 658.8 3 21
- 658.8 3
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 3 MCD-M (Browse shelf(Opens below)) | Available | 30578 |
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| 658.8 3 LUC-M Marketing research | 658.8 3 MAL-M Marketing research an applied orientation / | 658.8 3 MCD-M Marketing research the impact of the Internet / | 658.8 3 MCD-M Marketing research essentials | 658.8 3 MCQ-M The market research toolbox a concise guide for beginners / | 658.8 3 MOU-A Applied marketing research | 658.8 3 PRO-E Essentials of marketing research |
"SPSS student version 11.0 for Windows"--CD-ROM.
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