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Marketing research essentials

McDaniel, Carl D.

Marketing research essentials [Book] / Carl McDaniel Jr., Roger Gates. - 4th ed. - Hoboken, NJ : J. Wiley, c2004. - xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).

"SPSS student version 11.0 for Windows"--CD-ROM.

All.

ISBN: 0471448451

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.8 3

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