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Marketing research [Book] : an applied approach / Naresh Malhotra, David Birks.

By: Material type: TextTextPublication details: London : Pearson/Prentice Hall, 2000.Description: xvi, 736p. : ill. ; 29 cm. + 1 cďřom (12 cm)ISBN:
  • 0139229647 (pbk)
Subject(s): DDC classification:
  • 658.83 21
Other classification:
  • 658.83
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