Marketing research (Record no. 151354)

MARC details
000 -LEADER
fixed length control field 00677nam a2200205 a 4500
001 - CONTROL NUMBER
control field 0000037980
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021030s2000 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139229647 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency CaQQLA
Language of cataloging fre
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh
245 10 - TITLE STATEMENT
Title Marketing research
Medium [Book] :
Remainder of title an applied approach /
Statement of responsibility, etc. Naresh Malhotra, David Birks.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 736p. :
Other physical details ill. ;
Dimensions 29 cm. +
Accompanying material 1 cďřom (12 cm).
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Research.
852 ## - LOCATION
Accession No. 26686
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.83 MAL-M 26686 09/18/2023 09/18/2023 Books