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Contemporary advertising [Book] / William F. Arens.
Material type:
TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0072451769 (CD-ROM)
- 0072415444 (alk. paper)
- 9780072500417
- 0072500417 (set)
- 659.1 21
- 659.1
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds |
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Books
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 ARE-C (Browse shelf(Opens below)) | Available | 20007 | ||||
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Books
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 ARE-C (Browse shelf(Opens below)) | Available | 9415 | ||||
Visual Materials/CDs/DVDs
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Junaid Zaidi Library, COMSATS University Islamabad Ground Floor | Electronic & Digital Collection | 659.1 ARE-C BK9415 (Browse shelf(Opens below)) | Not for loan | An accompanying material with the book having Accession Number 9415. | BK0009415 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Ground Floor, Collection: Electronic & Digital Collection Close shelf browser (Hides shelf browser)
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| 658.8 ETZ-M BK9436 Marketing | 658.8 PER-B BK8777 Basic marketing a global-managerial approach / | 658.804 BLO-B BK45439 Business-to-business market research | 659.1 ARE-C BK9415 Contemporary advertising | 660.281 COK-M BK45977 Modeling of chemical kinetics and reactor design | 660.6071 KRE-M BK46982 Molecular biology and biotechnology a guide for teachers / | 660.62 ABB-R BK45492 Recent advances in microbial biotechnology |
Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
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