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Contemporary advertising [Book] / William F. Arens.

By: Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002.Edition: 8th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072451769 (CD-ROM)
  • 0072415444 (alk. paper)
  • 9780072500417
  • 0072500417 (set)
Subject(s): DDC classification:
  • 659.1 21
Other classification:
  • 659.1
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 ARE-C (Browse shelf(Opens below)) Available 20007
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 ARE-C (Browse shelf(Opens below)) Available 9415
Total holds: 0

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

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