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Marketing management [Book] : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2001.Edition: 6th edDescription: xx, 876 p. : ill. (some col.), maps ; 26 cmISBN:
  • 0072315571
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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