Marketing management knowledge and skills /
Peter, J. Paul
Marketing management knowledge and skills / [Book] : J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.
All.
0072315571
Marketing--Management.
Marketing--Management--Case studies.
658.8
Marketing management knowledge and skills / [Book] : J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.
All.
0072315571
Marketing--Management.
Marketing--Management--Case studies.
658.8