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Strategic marketing management cases [Book] / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

By: Contributor(s): Material type: TextTextSeries: Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002.Edition: 7th edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN:
  • 0072429461 (alk. paper)
  • 0072429488 (CD-ROM)
  • 0071123253 (VARIANT)
Subject(s): DDC classification:
  • 658.802 21
Other classification:
  • 658.802
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 02 CRA-S (Browse shelf(Opens below)) Available 15848
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad Ground Floor Electronic & Digital Collection 658.8 02 CRA-S BK15848 (Browse shelf(Opens below)) Not for loan An accompanying material with the book having Accession Number 15848. BK0015848
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Ground Floor, Collection: Electronic & Digital Collection Close shelf browser (Hides shelf browser)
658.5 SCH-O BK14376 Operations management contemporary concepts and cases / 658.562 EVA-M BK9227 The management and control of quality 658.78 BAL-B BK19997 Business logistics/supply chain management planning, organizing, and controlling the supply chain / 658.8 02 CRA-S BK15848 Strategic marketing management cases 658.8 02 MAS-M BK13662 The marketing game! with student CD-Rom / 658.8 3 BUR-M BK14268 Marketing research 658.8 3 BUR-M BK15826 Marketing research

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