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Business marketing management [Book] : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth, TX : Harcourt College Publishers, c2001.Edition: 7th edDescription: xxxii, 716 p. : ill. ; 26 cmISBN:
  • 0030291798
Subject(s): DDC classification:
  • 658.8 04 21
Other classification:
  • 658.8 04
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