Business marketing management a strategic view of industrial and organizational markets /
Hutt, Michael D.
Business marketing management a strategic view of industrial and organizational markets / [Book] : Michael D. Hutt, Thomas W. Speh. - 7th ed. - Fort Worth, TX : Harcourt College Publishers, c2001. - xxxii, 716 p. : ill. ; 26 cm. - The Dryden Press series in marketing .
All.
0030291798
Industrial marketing--Management--Case studies.
658.8 04
Business marketing management a strategic view of industrial and organizational markets / [Book] : Michael D. Hutt, Thomas W. Speh. - 7th ed. - Fort Worth, TX : Harcourt College Publishers, c2001. - xxxii, 716 p. : ill. ; 26 cm. - The Dryden Press series in marketing .
All.
0030291798
Industrial marketing--Management--Case studies.
658.8 04