Consumer behaviour [Book] : implications for marketing strategy / Cathy M. Neal, Pascale G. Quester, Del I. Hawkins.
Material type: TextPublication details: Boston : McGraw -Hill, 2002.Edition: 3rd edDescription: xvii, 590p. ; 27 cm. +.+ 1 CD-ROM (4 3/4 in.)ISBN:- 0074714406 (pbk)
- 658.8342
- 658.8342
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 HAW-C (Browse shelf(Opens below)) | Available | 30832 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 HAW-C (Browse shelf(Opens below)) | Available | 38770 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad Reference | 658.8342 HAW-C (Browse shelf(Opens below)) | Available | 38771 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
658.8342 HAW-C Consumer behavior building marketing strategy / | 658.8342 HAW-C Consumer behavior building marketing strategy / | 658.8342 HAW-C Consumer behaviour implications for marketing strategy / | 658.8342 HAW-C Consumer behaviour implications for marketing strategy / | 658.8342 HIG-N The next big thing spotting and forecasting consumer trends for profit / | 658.8342 HOF-C Commitment-led marketing the key to brand profits is in the customer's mind / | 658.8342 HOY-C Consumer behaviour / |
Includes index
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