Consumer behaviour implications for marketing strategy /

Neal, Cathy M.

Consumer behaviour implications for marketing strategy / [Book] : Cathy M. Neal, Pascale G. Quester, Del I. Hawkins. - 3rd ed. - Boston : McGraw -Hill, 2002. - xvii, 590p. ; 27 cm. +.+ 1 CD-ROM (4 3/4 in.).

Includes index

All.

0074714406 (pbk)


Consumer behavior.--Case Studies.--New Zealand
Consumer behavior--marketing management.
Market surveys--New Zealand--Case studies.
Market surveys--Australia--Case studies.

658.8342