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Advertising and integrated brand promotion [Book] / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN: - 0324289561 (student ed. with InfoTrac)
- 0324320159 (student ed.)
- 0324317182 (instructor's ed. with InfoTrac)
- 659.1 22
- 659.1
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 OGU-A (Browse shelf(Opens below)) | Available | 30809 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 OGU-A (Browse shelf(Opens below)) | Available | 39997 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 OGU-A (Browse shelf(Opens below)) | Available | 31016 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 OGU-A (Browse shelf(Opens below)) | Available | 30693 |
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| 659.1 MAH-B Discrete mathematical structures / | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 OGU-A Advertising and integrated brand promotion | 659.1 PER-S Strategic advertising management |
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